- Define and develop the brand strategy aligned with business goals and market trends ostensibly via sponsorships (including brand ambassadors, social media influencers etc) and impactive PR
- Day-to-day management of the ongoing brand campaigns demonstrating dynamism and passion to achieve stand out
- Ensure brand campaigns are integrated across the Marketing Teams activities
- Manage the day- to-day agency relationships creative and media
- Working with Insight team to monitor brand health and identify opportunities
- Monitor competitor activity and market trends
- Maintaining brand consistency across all customer touch-points
- Production and upkeep of brand and campaign guidelines
- Manage PR activity where required
- Collaborte with marketing, content, and other teams to align brand and PR efforts with overall business objectives
- Fluent in Portuguese and English
- Define and develop the brand strategy aligned with business goals and market trends ostensibly via sponsorships (including brand ambassadors, social media influencers etc) and impactive PR
- Day-to-day management of the ongoing brand campaigns demonstrating dynamism and passion to achieve stand out
- Ensure brand campaigns are integrated across the Marketing Teams activities
- Manage the day- to-day agency relationships creative and media
- Working with Insight team to monitor brand health and identify opportunities
- Monitor competitor activity and market trends
- Maintaining brand consistency across all customer touch-points
- Production and upkeep of brand and campaign guidelines
- Manage PR activity where required
- Collaborate with marketing, content, and other teams to align brand and PR efforts with overall business objectives
Senior Brand - Montevideo, Uruguay - Bally\'s Interactive
Descripción
Who we are
Rexury is a services provider to Ballys Interactive is the digital arm of one of the worlds leading entertainment providers, Ballys Corporation, with tens of millions of players across the globe and big plans always in the works.Our brands and sites include market movers and shakers like SportsCaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make ourmark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
Well, what about the role?
As a Senior Brand & PR Manager, you will be the driving force behind shaping our brand identity and managing our sponsorships & public relations initiatives. Your role is pivotal in creating a strong brand presence, establishing positive relationships with stakeholders, and driving strategic communication efforts. This position requires a visionary leader with a deep understanding of branding, PR strategies, and the ability to inspire and mentor a high-performing team.
So, what will you be doing?
And what are we looking for?
This is what you'll get
Different benefits packages are tailored to fit each location, but heres a taste of what may be on offer
- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance
DNA / Values
At Ballys Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference , which is what gives our players the best experience and keeps them coming back. We are All One Team , looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Ballys we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal Opportunities
At Ballys Interactive, we are committed to promoting equal opportunities in employment and working conditions.
Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.
We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.