- Drive new customer acquisition through organic search for the assigned product channel.
- Monitor and report on rankings in Search Engines for high value keywords.
- Provide internal support and recommendations in line with departmental objectives.
- Manage ongoing SEO projects and initiatives as the advocate for the assigned channel.
- Conduct to improve departmental knowledge of SEO best practices and processes and increase efficiency.
- Execute tasks related to SEO strategy.
- Conducting keyword research using various tools (like Keyword Planner and Moz).
- Performing competitive analysis and identifying gaps in our content or areas of improvement in our web design.
- Tracking important SEO metrics including organic traffic, conversion rates and time spent on page and others.
- Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects.
- 2-3+ years working in online marketing with hands on experience in Search Engine Optimization.
- Knowledge of the SEO industry (major publications, key influencers and trends).
- Understanding of all major social media platforms and how they relate to an SEO strategy.
- Experience working with Analytics programs (Google, Omniture) and SEO-oriented tools (GSC, SEMrush, ahrefs, etc.) to make business decisions.
- A passion for search demonstrated through a desire to learn new skills and work smarter.
- An attitude of continuous improvement and taking pride in what you do.
- Knowledge of Content Management Systems like WordPress.
- Experience with website analysis using a variety of analytics tools including Google Search console and Google Analytics as well as internal reporting tool.
- Strong analytical skills.
- Fluent spoken and written English.
- Availability to work in Zonamerica.
- Ability to make basic changes to HTML and CSS (Meta tags, site updates, etc).
- University Degree/College Diploma with focus on Business, Computer Science, Marketing or Information Technology.
- Proficiency in MS Excel.
- Portuguese.
SEO Specialist - Montevideo, Uruguay - Lenskart
Descripción
The SEO Specialist provides input, guidance on tactics and hands on support for all marketing campaigns and tasks related with SEO strategy. The SEO Specialist will be primarily responsible for maintaining the health of the client ́s portfolio of sites.
Responsibilities Include:
It will be a plus: